In a bid to further spread the message of hygiene and disease prevention through hand washing, Lifebuoy today visited Internally Displaced Persons (IDP) in Dauda Camp, Makurdi, Benue State.
With over 80 per cent of IDPs in the camp exposed to menacing diseases such as diarrhea and pneumonia, which are diseases preventable by regular hand washing with soap, representatives of the Lifebuoy brand brought the behavioural change message of hand-washing to the camp with the hope of reducing these health risks by two-thirds come 2020.
According to Lanre Odupe, Lifebuoy brand manager: “Nigeria has one of the largest child mortality rates in the world. We were the country with the 3rd highest number of newborn deaths in 2016 and is projected to overtake India by 2021.
Such unpleasant statistics are a reminder that the local corporations have a role to play in raising awareness for interventions such as hand washing to reduce child mortality, and generally improve the health of as many families as possible.”
Benue State First Lady, Dr. Eunice Ortom, who was present at the visit further added that although the state government is doing a lot in responding to the needs of the IDPs by providing relief materials and facilities at the camps, there has also been a need for private organizations to play active roles in furthering their well being through health education and the provision of materials as demonstrated by Lifebuoy and Unilever.