As part of its annual Corporate Social Responsibility (CSR) and in line with the month of May theme on mental health awareness, Gift wagon Company (GW), through its charity arm Gift-a-Warrior (GAW), is set to reach out to children with mental health disorder.
According to the founder Gift wagon company, Lateefat Amodu-Balogun, “four years ago we decided to go beyond just a gift company. We wanted to touch the hearts of people that have weathered harsh storms in their lives or currently suffering from any form of afflictions or disability. In that moment of decision, “Gift-a-warrior ” was born.
She noted that while the term warrior is usually attached to people with sickle cell anaemia but this time they have decided to take the term up a notch. Gift-a-warrior is a charity drive aimed at showing love and care to the challenged and the disabled, one gift package at a time. Beyond just people with physical disabilities, it focuses on people with mental, psychological and emotional disabilities. The goal is to rekindle their hope for the future.
Amodu-Balogun stressed that the initiative unlike other charitable programmes gives a window for customers to anonymously give to warriors by buying a non-profit gift box (customers buy the gift box for its exact cost price) with price range from as low as N2,000 to N10,000 and each of these boxes would be given to a warrior.
Gift wagon has however partnered with a body closely related with the form of disability targeted in this edition. The purpose of these partnerships is to gain access into the space of these warriors and to easily select beneficiaries of the initiative.