Nigeria’s foremost sports and digital entertainment company, BetKing, has announced the second edition of its Corporate Social Responsibility (CSR) initiative, tagged “BetKing Cares”. This month-long endeavour will create transformative impact by promoting health and wellness in Nigerian communities across eight states.
With a projected impact on over 5,000 individuals, the outreach will focus on three key areas: maternal health, occupational health, as well as general health and wellness.
The BetKing Cares initiative which launched in April 2022, targeted numerous communities and impacted over 2,500 beneficiaries across the country. This year, the campaign aims to deliver impactful medical, and food-provision services across several key states in Nigeria, including Lagos, Osun, Ekiti, Delta, Akwa-Ibom, Enugu, Kano, Benue, and Abia. By strategically targeting these locations, BetKing intends to address pressing healthcare needs and enhance the overall well-being of its host communities. This initiative is implemented in collaboration with Market Doctors, a distinguished non-governmental organization (NGO) renowned for its exceptional social services and community health initiatives.
Speaking on this year’s campaign, Gossy Ukanwoke, the Managing Director of KingMakers, expressed his enthusiasm for the campaign’s potential impact across communities within Nigeria. “Embarking on a second edition of the BetKing Cares campaign reaffirms BetKing’s unwavering commitment to improving lives. We recognize the pivotal role that health and wellness play in building long-lasting communities. We also understand that initiatives such as the BetKing Cares Campaign are essential in communicating our stance as a socially responsible and ethical sports entertainment brand”.
“This year, The BetKing Cares initiative enables us to actively transform the lives of individuals particularly expectant and new mothers, by promoting and improving their well-being. Furthermore, we are thrilled to collaborate with Market Doctors for a second time to provide these essential healthcare services within 8 cities in Nigeria” he said.
Highlighting the campaign’s significance, and the importance of partnerships in achieving communal impact, Dr Yetunde Ayo-Oyalowo at Market Doctors said, “We are once again thrilled to partner with BetKing, a brand known for its commitment to social responsibility and ethical practices. Just as we achieved last year, this transformative initiative aims to deliver vital healthcare services and generate awareness about health issues in Nigeria. We firmly believe that the BetKing Cares campaign aligns and effectively supports our organization’s primary mission of promoting overall welfare in communities across the nation.”
The BetKing Cares campaign is a testament to BetKing’s dedication to building a solid foundation of responsible corporate citizenship. This multifaceted and comprehensive initiative also aligns with BetKing’s overarching corporate social responsibility goals, reinforcing the company’s promise to supporting the communities it serves.